Hamashbir 365 Holdings Ltd.


Hamashbir 365 Holdings Ltd. is one of Israel's leading holding groups in the retail and customer loyalty clubs sectors, and is consolidated under a publicly traded company. The corporate emphasis is on thinking and doing, and synergy between all Group companies. The Group's vision aims to provide a comprehensive retail solution for its Club 365 members by sharing or establishing new activities and/or collaborating with other leading companies. 

Other Senior Executives
Dvora Yitzhaki

Board Chair
Amir Avni
Deputy CEO
Adi Blumenfeld
Pinchas-Deputy CEO
Amir Bronfeld
Business Development Manager
Assaf Ben-Dov
CEO, Hamashbir Department Stores
Bilha Barokas
CEO, New-Pharm Drugstores
Yoram Mutay
CEO, Aviation Links
Levy Cohen
CEO, 365 Technologies

Line of Business

Holdings in the Retail, Technology, and Loyalty Club Sectors
Established 2003

Hamashbir 365 Holdings Ltd. – Rami Shavit, CEO
Hamashbir Le'Zarchan Israel Ltd. ("Original Hamashbir") was founded in 1947 and operated the Hamashbir Le'Zarchan department store chain. In 2003, the Original Hamashbir's operations were acquired by Shavit Group (2003) Ltd. The company is a public company, after issuing a public prospectus on the Tel Aviv Stock Exchange in 2007.
The Company's main asset is its Club 365 customer database, which has over 660 thousand household members and over 1 million cardholders (some households have more than one club card). The 365 Loyalty Club is the considered the leader in Israel in its field and offers members a range of benefits and special offers from all areas of activity of the chain, 365 days a year. In addition, the Club provides benefits at other Group member companies - Hamashbir Le'Zarchan, New Pharm, Aviation Links, Sonol, Tzomet Sfarim, Studio C, Weight Watchers, Neve Ha'ir - in the marketing of real estate projects, Shlomo Sixt, discounts and benefits to various performances in the leisure and family attractions sectors, as well as discounts at various restaurants throughout the country. More information is available at
Details of the Group:

Hamashbir Department Stores Ltd. – Assaf Ben-Dov, CEO

Hamashbir Department Stores operates Israel's only department store chain and is one of the country's leading retail trade companies. The chain has 39 branches located throughout Israel, in malls and other central locations with a total commercial space of more than 110 thousand square meters. Hamashbir also has a stand-alone store under the Spanish "Springfield" trade name. In 2014, revenue totaled NIS 1.21 billion (including New-Pharm sales points at Hamashbir stores). This revenue was earned through the efforts of a skilled workforce of 1,900 employees and 1,700 sales assistants. The chain provides a full range of quality products, including cosmetics, women's, men's and children's fashion; lingerie; footwear; house wares; electronics and jewelry, and offers its customers international brands, quality domestic products and a department store shopping experience.

New-Pharm Drugstores Ltd. – Bilha Barokas, CEO

New-Pharm is active in cosmetics, toiletries, natural products, and general pharmacy activities. The company has 67 branches covering more than 27.5 thousand square meters, including 58 sales points located throughout the country in the traditional drugstore format and nine medical branches.  Founded in 1991, New-Pharm has 1,200 employees and 900 sales assistants. Revenue in 2014 totaled NIS 1.1904 million (including revenue from sales points in Hamashbir stores).

Aviation Links Ltd. – Yoram Mutay, CEO

Aviation Links was founded in 1984 and its shares are publicly traded since 1993. Aviation Links is a wholesaler, organizing outgoing and incoming charter flights, packaged tours, and provides ground services and tourism related services to outgoing travelers from Israel flying to many destinations. Through its inland tourism department, the company also provides tourism and leisure services throughout Israel, and flight and related services to the business sector. Aviation Links' revenue in 2014 totaled $ 152.4 million.

365 Club Finance

365 Club Finance is jointly owned by Hamashbir and Yeinot Bitan. The company is the financial arm of Hamashbir 365, and aims to promote and develop platforms for marketing financial products to members of Club 365, using the retail sales floors of the Group and Club 365 databases. In June 2012, Hamashbir 365 and 365 Finance signed an agreement with CAL – Israel Credit Cards Israel, to establish a joint customer club card and to launch a new non-bank credit card called CAL 365.
Upon completion of the acquisition of 50% of 365 Club Finance in March 2015 by Yeinot Bitan Holdings the credit card clubs of Hamashbir 365 and Yeinot Bitan were merged. The merged credit card clubs now have more than 150 thousand outstanding cards. The new card entitles cardholders of CAL 365 and Family to loyalty programs allowing members to accumulate 3% cash-backs on each purchase at Group stores - Hamashbir Le'Zarchan, New Pharm, Yeinot Bitan, Aviation Links, Tzomet Sfarim, Weight Watchers and others, all in addition to other existing discounts.

365 Technologies Ltd. – Levy Cohen, CEO

365 Technology Ltd. was established in late 2011 and is part of the Hamashbir 365 Holdings Group. The company operates in a number of ventures, based on an advanced payments platform. 365 Technologies has established two subsidiaries that use the platform's technology and expertise accumulated in two separate areas – organization catering under the Remunera brand, and in the private / consumer field under the Celeb brand. Accordingly, a wholly owned subsidiary called Remunera International SA was incorporated in Luxembourg in order to change the international organizational catering market and to become one of the leading companies in transforming the market, from using paper vouchers to a market based on digital solutions. In 2014, Remunera established a subsidiary in Japan, along with a local partner, and over the next three years aims to operate in 10 countries. In October 2013, 365 Technology established a subsidiary in Israel, Celeb Shiluvim Ltd., which is engaged in the distribution, promotion, marketing and operation of an innovative mobile wallet service concept in Israel. Celeb's mobile wallet combines customer-club management and consumerism while realizing the benefits and payments methods of advanced electronic wallet payments systems. Wallet payments and Celeb loyalty is embedded today in several customer loyalty clubs in Israel and in a leading credit card company.
ATTORNEYS Goldfarb, Seligman & Co.  ACCOUNTANTS Deloitte Brightman Almagor Zohar
ADDRESS 5 Ha'Melacha St., Netanya  TEL 972-9-9667355  FAX 972-9-9667334  E-MAIL  WEBSITE