Hamashbir 365 Holdings Ltd.


Hamashbir 365 Holdings Ltd. is one of Israel's largest holding groups in the retail and loyalty club sectors. The Group is consolidated under a public company, which serves as the holding company and professional headquarters, controlling activities while considering business opportunities that fit the Group's vision. Head office also stresses the importance of synergy between Group companies including, inter alia, its Club 365 subsidiary, which holds and manages the Club 365 Customer Loyalty Club. The Group's vision is to provide a comprehensive retail solution for Club 365 members, by acquiring operations, and launching or creating new partnerships with other leading companies. 

Other Senior Executives
Dvora Yitzhaki

Board Chair
Amir Avni
VP, Planning, Coordination and Supervision
Adi Blumenfeld-Pinchas
Ifat Nir-Katz
Legal Counsel and Corporate Secretary
Assaf Ben-Dov
CEO, Hamashbir Department Stores Ltd.
Uri Shuker
CEO, Club 365 Ltd. 
Bilha Barokas
Deputy CEO, New-Pharm Drugstores Ltd.
Yoram Mutay
CEO, Aviation Links Ltd.
Nissim Hassan
Joint CEO, Cost 365
Levy Cohen
CEO, 365 Technologies Ltd.

Line of Business

Holdings in the Retail and Loyalty Club Sectors
Established 2003

About the Company
The original Hamashbir Le'Zarchan Ltd. was founded in 1947 as the Hamashbir Le'Zarchan department store chain. In 2003, its operations were acquired by the Shavit Group (2003) Ltd. The company's shares have been traded on the Tel Aviv Stock Exchange since its 2007 IPO. In early 2010, the Group underwent a structural reorganization and became a holding company, splitting off its department store retail operations into a new subsidiary. The new Group structure is as follows:

Hamashbir Department Stores Ltd.

Hamashbir Department Stores operates Israel's only department store chain, and is one of the country's leading retail trade companies. The chain has 39 branches located throughout Israel, in malls and other central locations with a total commercial space of more than 100 thousand square meters. In 2013, revenue totaled NIS 1.25 billion (including New-Pharm sales points at Hamashbir stores) through the efforts of a skilled workforce of 2,000 employees and 2,100 sales assistants. The chain provides a full range of quality products, including cosmetics, women's, men's and children's fashion; clothing; lingerie; footwear; house ware; electronics and jewelry, and offers its customers international brands, quality domestic products and a department store environment shopping experience.

New-Pharm Drugstores Ltd.

New-Pharm is active in cosmetics, toiletries, natural products, and general pharmacy activities. The company has 69 branches covering more than 27.5 thousand square meters, including 58 sales points located throughout the country in the traditional drugstore format, 9 medical branches, and 2 "store in store" outlets in Hamashbir department stores. Founded in 1991, New-Pharm has 1,400 employees and 500 sales assistants. Revenue in 2012 totaled NIS 1.1 billion (including revenue from sales points in Hamashbir stores).

Club 365 Ltd.

"Club 365" was founded in 2005. Most of the Group's business development is through its Club 365, which owns the following subsidiaries - Aviation Links, Cost 365, 365 Technologies and 365 Financial. Club. 365's principal asset is its Club 365 Loyalty Club membership database of 620 thousand households and some 1 million cardholders (some households have more than one loyalty club card). Club 365 is considered the leader of its field in Israel, offering its members a range of benefits in all fields of the chain's operations, throughout the year.

Aviation Links Ltd.

Aviation Links was founded in 1984, with its shares publicly traded since 1993. Aviation Links is a wholesaler, organizing incoming and outgoing charter flights in the package tours and leisure market, and provides ground services and related tourism services to outgoing travelers from Israel flying to many destinations. Through its inland tourism department, the company also provides tourism and leisure services throughout Israel, and flight and related services to the business sector. Aviation Links' revenue in 2013 totaled $ 142.471 million.

Cost 365

Cost 365 is a nationwide food chain and is expected to have 20 branches by 2015. The chain already has three branches that are open – Afula, Kfar Saba, and Petah Tikva, and during April 2014, its fourth branch will be opened in Carmiel. Each branch is expected to cover an average of 2,500 square meters. The chain's business model is based on a stable and loyal customer base, who are members of the Club 365 loyalty club, as part of the Group's philosophy to offer its members a variety of retail services. According to this model, club members receive an extra 10% discount on many products that are on sale. In addition to high quality and professional service, the main value of Club 365 will be from the membership fees collected on the club's credit card, and inter-group synergy.

365 Finance

365 Finance is the financial arm of Club 365. Its main objective is the promotion and development of platforms for marketing financial products to club members, using retail sales floors and Club 365 databases.
In June 2012, the Group and Club 365 signed an agreement with CAL - Israel Credit Cards, to set up a joint club credit card and the launch of a new non-bank credit card called CAL 365. The joint credit card entitles Club 365 members to fixed and variable discounts and benefits, at outlets, which are part of the 365 Coalition, services and credit products (on the credit card platform), a cash-back program, and unique promotions and discounts tailored to the customers' buying habits.

365 Technologies Ltd.

365 Technologies Ltd. was founded in 2012, and is part of the Hamashbir Group. The company was formed to leverage the existing knowledge and technology platform originally developed by Cibus Business Meals Ltd. 365 Technologies operates its technology platform based on the SaaS model (Software as a Service). The service includes data center operations, ongoing development of the system, technical support, etc. 365 Technologies has also formed two subsidiaries that use the platforms and technological knowledge and operate in two different markets and separate areas.
ATTORNEYS Goldfarb, Seligman & Co.  ACCOUNTANTS Deloitte Brightman Almagor Zohar
ADDRESS Hamelacha St., Netanya  TEL 972-9-9667355  FAX 972-9-9667334  E-MAIL  WEBSITE