Direct Insurance (I.D.I. Insurance Company

Individual and Family Property, Life, and Health Insurance


Founding Year 1994
Address 35 Efal St., Kiryat Arie, Petah Tikva - View Map
Phone 03-5555555
Fax 03-5653955
Social Networks
Company Website


Muki Schneidman, Chairman of the Board, Direct Insurance (I.D.I. Insurance Company

Muki Schneidman

Chairman of the Board

About Direct Insurance (I.D.I. Insurance Company

I.D.I. Insurance Company Ltd. ("Direct Insurance") is the pioneer of direct insurance in Israel and the largest and leading company in its field. Direct Insurance aims to give its customers excellent service and attractive rates. Its goal is to be Israel's leading insurance company in personal insurance. The Company, owned by the Schneidman Family, and the public, has shown consistent growth in operating results, matched by a steady increase in new customers, with customer retention rates among the highest in the market. From its first day, Direct Insurance has strived to be the leading brand in the insurance sector. Since its start, the Company has started and led consumer, business, and marketing campaigns that have changed the face of the Israeli insurance industry. Over the last few years, the Company has been ranked first in the service category in a survey run by the Israel Management College, and in addition, has been awarded the best employer award by the "Ma'agalim Fund" and the "Calcalist" newspaper.

The Company operates in two main areas – general insurance, which includes vehicle (comprehensive and compulsory), home, business, foreign travel, life; and health insurance, which includes risk, health and long-term savings plans.

The Company is unique in that as part of its strategic approach, it maintains direct contact with existing and potential customers, without the brokerage of insurance agents, through a variety of communication channels. The Company operates through several insurance brands, using a differential pricing mechanism according to specific customer information, a low-cost base, and an advanced technological infrastructure. The Company’s customer-focused service strategy offers customers a wide range of advanced digital services that enable them to enjoy weighty availability in a variety of communication channels, accessibility, and transparency (in 2018 some 97% of its insured parties were highly satisfied with the service provided).

The Company’s Activities and Business Development

According to its 2018 financial statements, premium turnover totaled NIS 2.6 billion, while comprehensive income totaled NIS 174 million. Income was earned from almost all areas of its operations, as the Company holds the largest market share in the vehicle-property-individual insurance sector.

Human Resources

Direct Insurance has 1,500 employees, most of whom are service and sales representatives that provide direct service to the customer base. The Company attaches pronounced importance to developing its human resource base, and as proof once again, in 2018, Direct Insurance took 1st place among insurance companies in the “Best Companies to Work For” ratings; and placed a respectable 10th in BDI’s overall ratings.

The organizational efforts to deal with human resource issues are well accepted by the Company’s employees, who have expressed their commitments and loyalty to the organization.

Contribution to the Community

As an insurance company that leads the direct insurance revolution in Israel and aspires to allow every citizen in the country to receive insurance services at fair prices, Direct Insurance considers itself committed to the community in which it operates.

As a pioneering insurance company that leads the way in innovation, Direct Insurance has focused its contribution to the community by fostering excellence and empowering the next generation, with an emphasis on disadvantaged populations by making knowledge and promoting education accessible to the technological world.

In the 2018 “Ma’ala” ratings, Direct Insurance was ranked in the “platinum plus” category (Ma’ala’s highest ranking) and is included in the Ma’ala Index on the Tel Aviv Stock Exchange.

2018 Financial Data

  • Annual premium turnover NIS 2.6 billion,
  • 740 thousand customers and 1,473,771 policies
  • Underwriting income NIS 228 million,
  • Comprehensive income NIS 174 million,
  • Shareholders’ equity NIS 525 million.

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