Homemarket Real Estate Marketing Marketing Residential Projects

Homemarket was founded by Ronen Sionov (39), who brought his many years of experience in real estate and residential project marketing; after selling his holdings in the Homeland real estate brand in 2018, which he led from 2002, and establishing Homemarket Real Estate Marketing, which provides outsourced marketing and advertising services to real estate developers.

Homemarket has marketed thousands of apartments throughout Tel Aviv, Jaffa, Ramat Gan, Kiryat Ono, Haifa, and Givatayim, including urban renewal and evacuation-construction projects.

Field Work With a Deep Understanding of the Market

Homemarket has two primary sales complexes – in the heart of Rothschild Boulevard in Tel Aviv and at Givatayim’s Friendly Mall. Each of these sales complexes is designed according to the nature of the local target audience and transmits power and a constant “action” atmosphere that encourages the execution of transactions. The Company now has 40 people – marketing, design, digital, and team managers, who have a database of clients that is updated daily and includes more than 180,000 potential clients. “We know how to nurture potential clients for years – and bring them to the entrepreneur when they are ready to close a deal,” says Ronen Sionov.

“Our strengths come from the field, in the experience, we gained in marketing projects in Tel Aviv for over 20 years,” Sionov emphasizes, “Tel Aviv is our home market. Here we were born, developed, and grew, here we learned to speak the unique real estate language of Israel’s most coveted city.”

“Here we grew together with the most dynamic real estate market in the country; we specialized in its game rules – and then we reinvented them”. “Based on our deep familiarity and understanding of the Tel Aviv market and the nature of the audience to which it addresss, we have developed a unique marketing method that places special emphasis on lifestyle and the design, branding and marketing envelope of each project.”

Israel’s Leading Entrepreneurs

Homemarket’s sales team has been working with leading entrepreneurs in the economy in recent years, including Acro, Ashdar, Ken Hator, H. Meitar, Krinski-Gottlieb, Januszewski, The Fogler Group, Gorken, Terra Boulevard, Yahad Real Estate, Brit Ihud Real Estate Entrepreneurship and more.

Many entrepreneurs have already gotten to know up close the unique marketing impact of Homemarket. Every entrepreneur receives a comprehensive marketing strategy – from the consulting stage, marketing, branding, sales, client database management, and closing the deal with each client.

The Marketing Impact

The process includes six steps: research, building a marketing plan, branding, sales, advertising, and closing a deal. “Our marketing machine starts working from the first meeting with the developer, even at the planning and consulting stage,” explains Sionov. “The comprehensive market research we conduct together with the creative marketing thinking which we approach the project, allows us to identify its unique success characteristics, and brand it as a coveted and exceptional project, while blurring the boundaries of demand areas and challenging market prices. In-depth familiarity with real estate map and the various target audiences, allows us to advise the developer and architect on the design of the apartments and the specifications from the sales aspect, in order to maximize the potential for success and profit. In the next stage, we will formulate and build the marketing strategy and plan for the project, in collaboration with a leading branding company in the field of real estate.

The Managerial Impact

“Thanks to our unique system developed for managing and monitoring the project’s clients,  we know at every stage what the situation is among every potential buyer – from segmenting the relevant target audience for the project to monitoring the sales system in total transparency including weekly reports with leads, meetings, registrations, objections and more”.

Homemarke”Homemarket’s exceptional human capital is a well-known fact among all those involved in the field,” says Ronen Sionov proudly. “We handpick our salespeople, all of whom are real estate experts with an academic background in the field, who come with a desire for excellence and an inexhaustible passion for the profession. At the disposal of every entrepreneur, we put an elite unit working around the clock on the project. Our work method, which has been formulated over the years, is orderly and organized to maximize the profit for the entrepreneur. “