Nefussy Real Estate Marketing, Part of the Nefussy Holdings Group

Skilled, Reliable Staff, Quality Service
The Company’s professional and experienced team works with project developers from the early planning stages onward to handing over the key to the eventual tenants, allowing the developer to maximize his returns. The Company has recognized the growing demand for an urban living experience in intimate projects of high standards. Keeping this in mind, the professional staff provides its customers with a robust shopping experience and a high standard of living.
“All this,” the Company emphasizes, “thanks to an in-depth knowledge of the market, thanks to a carefully selected and skilled team (each employee is an expert in his field, harnessed and committed to the project’s success), and thanks to creative and groundbreaking thinking, dynamism, and adaptability to any required marketing dimension.” “Through efficient decision-making, thanks to a sophisticated control mechanism and online reporting from the field, the constant desire to lead in quality and service. Our motto is reliability, professionalism, and quality service.”

Expertise, Technology, and Marketing
The Company emphasizes using technology for control and simplification of the data set throughout all project phases. The technological envelope includes creating reports, online feedback from the field, and transmitting the data to the entrepreneur accurately, and in real-time.
The MARK method is a unique method developed by the Company and its working model. The technique ensures excellent results and maximum returns for the developer, as follows:
MANAGING – land inspection, an inspection of authorities’ approvals, a study of the area, and preparation of a comprehensive status report on the project’s objectives.
RESEARCH – Investigating the target audience, the project’s potential profit, and potential competitors, differentiating the project, and building a plan to maximize the tenant’s experience with the service.
ANALYTICS – Analysis of information about the project: apartment owners, apartment pricing, project branding, printing products, and innovative and unique digital visibility.
KNOWLEDGE – Use of information for actual marketing and exposure of the project in all media, uniquelyand professionally, that will promote the sale of the project’s apartments.

Adjusting to the Needs of each Entrepreneur Individually
Most developers approach the Nefussy Group before or immediately after acquiring the land rights on which the project will be built. The professional team examines the project under several critical parameters–a demographic survey of the area, segmentation of the target audience, analysis of market demand and the environment, mix of apartments in relation to demand, competitors in the area, and more.
The team works closely and along with the project planners on behalf of the developer and proposes a program based on weighting all preliminary data. After concluding, the group offers a concept for the project, which will differentiate it from other competing projects in the area, including significant work on the standard by which the final property will be determined. Considering potential customer requirements, functional design makes creating a differentiated and dynamic property easier. Creating a property will allow for planning flexibility, suitable for a broad and diverse audience of customers,” explains Assaf Nefussy.
According to Assaf Nefussy, the Company handles all projects tailored to the needs and dynamics of each entrepreneur individually. “We do not have pre-built critical processes, but planning using a set of parameters for each entrepreneur and project and assigning a dedicated professional team. The team manages the planning support in the initial stage, and then the marketing under professional supervision, under an innovative and dynamic technological environment.”

All Functions Under One Roof
According to Assaf Nefussy, “Entrepreneurs and customers receive all Nefussy functions under one roof. The developers collaborate with one external professional who plans an optimal project – planning and economics. Customers find a brand that contains a thought that stems from the customer’s point of view and considers his needs. The relationship between all functions creates an informed process that maximizes the transaction results.”