Setting New Retail Standards – Super-Pharm is based on the SHOPPERS DRUG MART chain, a leading Canadian drugstore chain, which was founded in 1962 by Murray Koffler. Super-Pharm’s expertise, professionalism, and service culture are its core strengths and uniqueness, which has set new standards in Israel’s retail life and has created a new consumer culture. A shopping experience at Super-Pharm offers clean branches, wide aisles, professional assistance, extended opening hours, and parking. All this, in addition to a permanent identification of customer needs, the adjustment of branches, and variety to a changing market, bring some 5.2 million customers to visit the chain every month. Super-Pharm’s awareness of a continually changing market is the basis for its ability to maintain its retail leadership position.
The company’s primary strength is based on its 8,800 employees, who have grown with the chain over the years and receive vocational training at the Koffler Academy, where they learn management skills to be able to provide their customers with courteous, efficient, and professional service culture.
International Success – Early in 2000, Super-Pharm took its first steps outside of Israel, based on a belief that the unique concept of the chain would suit the needs of customers in various countries. In 2001, the company opened its first branches in Poland and now operates 76 branches throughout that country. Annual revenue turnover of the Polish chain during 2018 was 760 Million Polish Zlotys.
The Associate System – Super-Pharm’s primary assets are its associates and employees. The Associate System, established by Murray Koffler, is a unique franchising system. The Associate – generally a pharmacist – owns the company, which operates the branch, while the property, licenses and financial credits are provided by the central office. The Associate is responsible for operating results, while the company provides its corporate expertise, marketing campaigns, trade, and financing agreements. The result is the most beneficial outcome for both Super-Pharm and its associates.
The Head Office – Super-Pharm’s strategy is formulated by its Head Office in Herzliya, which provides support and backup for the branches. The Head Office offers marketing, trade, operations, information technology, properties, human resources, finance, economics, real estate, and administration, based on its 310 employees.
Customer Service – One of Super-Pharm’s core values is its service, which is an inseparable part of its culture and which has given it the distinction and quality over the years. Each Associate emphasizes the importance of quality of service and professionalism to his team of managers to meet the needs of customers, with maximum flexibility. The chain runs quality of service tests and rewards its employees in accordance with outstanding service.
Super-Pharm Branches – Located in shopping malls, city centers, and neighborhoods, Super-Pharm has an average branch size of 500 square meters. All branches offer the following:
• Pharmacy: The core of every branch, which dispenses prescription drugs and over-the-counter medicines, to Health Maintenance Organization members as well as to private customers. The company’s pharmacists are renowned for their professional know-how, expertise, and service skills.
• Health and Food Supplements: Offers vitamins and minerals, dietary supplements, herbal medicines, natural cosmetics, health foods, alternative medicines, and holistic medical treatments.
• Cosmetics: A wide range of perfumes and beauty products from leading brands, all sold by professional beauty consultants.
• Toiletries: A large section of shelf space, usually found at the entrance, is devoted to shampoos, hair softeners, deodorants, shaving products, hair color products, and much more.
• Baby Department: All products and accessories needed for babies and infants.
• Optics Department: Super-Pharm has expanded into the optics field, and now operates three types of departments, with optometrists that offer eye exams at 46 branches. The chain offers reading glasses, sunglasses, lens meters to duplicate eyeglasses, as well as contact lenses and solutions.
Central Distribution – at the end of 2011, Super-Pharm began to operate a central distribution system through a logistics center established by Chemipal, to improve the availability of products and services at its branches. Chemipal won the tender for the establishment and operation of the logistics center in 2008, and since then has built a logistics center which covers 10,000 square meters of the Lev Ha’Aretz Park near Rosh Ha’ayin.
Life – Super-Pharm was the first company in Israel to launch a private label. Life, which was launched during 1994, is a brand for all intents and purposes and offers a range of health and beauty products, including pharmaceuticals, vitamins, nutritional supplements, baby products, and toiletries. All products are manufactured by leading manufacturers in Israel and abroad and are noted for high quality, reasonable prices, and innovation.
LifeStyle – Super-Pharm was Israel’s first company to launch a customer club (in 1997) – a lifestyle club that offered customers benefits at Super-Pharm and other chains. In 2009, Super-Pharm upgraded the club and launched a credit card with Isracard for use in Israel and abroad. Today, the club has more than 550,000 member customers who enjoy attractive offers and coupons for shopping at Super-Pharm and other leading chains, such as McDonald’s, Steimatzky, Issta, etc, all in addition to the benefits and promotions mix that changes from time to time in various areas such as culture, leisure, attractions, fashion, vehicles and unique financial services such as insurance offers, and loans under preferential terms. Beyond the usual benefits, customers also enjoy exclusive sales days, attractive offers throughout the year, and automatically fixed discounts at thousands of businesses throughout the country.
Super-Pharm and the Community – Super-Pharm believes that a chain active in the community must also give something back. Super-Pharm has initiated activities in hospitals, schools, and various community centers. In addition, the chain has unique campaigns for various organizations, and allows its customers to buy certain products with part of the sales proceeds being donated to the charitable organization, such as the Juvenile Diabetes Association (of which Leon Koffler, owner of Super-Pharm, is president), the Association of Life Foundation, the Eye Health Association, Variety, Ha’Mifal – Educational Children’s Homes, the Association of Rape Crisis Center and more.
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