Setting New Retail Standards – Super-Pharm is based on the SHOPPERS DRUG MART chain, a leading Canadian drugstore chain, which was founded by Murray Koffler in 1962. Super-Pharm’s expertise, professionalism and service culture are its core strengths and uniqueness, which has set new standards in Israel’s retail life and has created a new consumer culture. A shopping experience at Super-Pharm offers clean branches, wide aisles, professional assistance, long opening hours, and parking. All this, in addition to a constant identification of customer needs, adjustment of branches and variety to a changing market, bring some 5 million customers to visit the chain every month. Super-Pharm’s awareness of a changing market is the basis for its ability to maintain its retail leadership position.
The company’s primary strength is based on its 8,000 employees, which grow with the chain over the years and receive vocational training at the Koffler Academy, where they are provided with independent management skills to be able to provide their customers with courteous, efficient, and professional service culture.
International Success – Early in 2000, Super-Pharm took its first steps outside of Israel, based on a belief that the unique concept of the chain would suit the needs of customers in various countries. In 2001, the company opened its first stores in Poland and now operates 74 stores throughout that country. Annual revenue turnover of the Polish chain during 2017 was 800 Million Polish Zlotys. During 2015 Super-Pharm resumed operations in China and opened its first store in Beijing.
The Associate System – Super–Pharm’s primary assets are its associates and employees. The Associate System, established by Murray Koffler, is a unique franchising system. The Associate – usually a pharmacist – owns the company, which operates the branch, while the property, licenses and financial credits are provided by the central office. The Associate is responsible for operating results, while the company provides corporate expertise, marketing campaigns, trade, and financing agreements. The result is the most profitable outcome for both Super-Pharm and its associates.
The Head Office – Super-Pharm’s strategy is formulated by its Head Office in Herzliya, which provides support and backup for the branches. The Head Office offers marketing, trade, operations, information technology, assets, human resources, finance, economics, real estate, and administration.
Customer Service – One of Super-Pharm’s core values is its service, which is an inseparable part of its culture and which has given it the distinction and quality over the years. Each Associate emphasizes the importance of quality of service and professionalism to his team of managers to meet the needs of customers, with maximum flexibility.
The chain runs quality of service tests and rewards its employees in accordance with outstanding service.
Super-Pharm Stores – Located in shopping malls, city centers, and neighborhoods, Super-Pharm has an average branch size of 500 square meters. All branches offer the following:
• Pharmacy: The core of every branch, which dispenses prescription drugs and over-the-counter medicines, to Health Maintenance Organization members as well as to private customers. The company’s pharmacists are renowned for their professional know-how, expertise, experience, and service skills.
• Health and Food Supplements: Offers vitamins and minerals, dietary supplements, herbal medicines, natural cosmetics, health foods, alternative medicines, and holistic medical treatments.
• Cosmetics: A wide range of perfumes and beauty products from leading brands, all sold by professional beauty consultants.
• Toiletries: A large section of shelf space is devoted to toiletries, including shampoos, hair softeners, deodorants, shaving products, hair color products and much more.
• Baby Department: All products and accessories needed for babies and infants.
• Optics Department: Super-Pharm has expanded into the optics field, and now operates three types of departments, with optometrists that offer eye exams at 33 stores. The chain offers reading glasses, sunglasses, lens meters to duplicate eyeglasses, as well as contact lenses and solutions.
Central Distribution – at the end of 2011, Super-Pharm began to operate a central distribution system through a logistics center established by Chemipal, to improve the availability of products and services at its stores. Chemipal won the tender for the establishment and operation of the logistics center in 2008, and since then has built a logistics center which covers 10,000 square meters of the Lev Ha’Aretz Park near Rosh Ha’ayin.
Life – Super-Pharm was the first company in Israel to launch a private label. Life, which was launched during 1994, is a brand for all intents and purposes and offers a range of health and beauty products, including pharmaceuticals, vitamins, nutritional supplements, baby products, and toiletries. All products are manufactured by leading manufacturers in Israel and abroad and are noted for high quality, reasonable prices, and innovation.
LifeStyle – Super-Pharm was the first company in Israel to launch a customer club (in 1997) – a lifestyle club that offered customers benefits at Super-Pharm and other chains. In 2009 Super-Pharm upgraded the club and launched a credit card along with Isracard for use in Israel and abroad. The club has over 550,000 members who benefit from exclusive deals and coupons for shopping at Super-Pharm, personalized benefits for shopping on the internet and benefits from a variety of businesses including Issta, Kravitz, Steimatzky, McDonald’s, the Go Active chain of fitness clubs and the Golf Group of Companies.
Super-Pharm and the Community – Super-Pharm believes that a chain active in the community must also give something back. Super-Pharm has initiated activities in hospitals, schools, and various community centers. In addition, the chain has special campaigns for various organizations, and allows its customers to buy certain products with part of the sales proceeds being donated to the charitable organization, such as the Juvenile Diabetes Association (of which Leon Koffler, owner of Super-Pharm, is president), the Association of Life Foundation, the Eye Health Association, Variety, Ha’Mifal – Educational Children’s Homes, the Association of Rape Crisis Center in Israel and more.
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