One of the most recognized and trusted brands in the Israeli energy sector, Sonol supplies petroleum products and services to millions of customers via a fleet of tankers and a chain of gas stations and convenience stores located nationwide. In addition, Sonol owns some of Israel’s largest logistics facilities, including petroleum production facility, a plant for lubricants and chemicals and a laboratory for quality control. Sonol’s customer base includes some of the country’s largest public and private organizations – such as IDF, Israel Aerospace Industries, Egged and Dan. The company offers its broad range of products and services leveraging a customer-centric strategy – focusing on high quality service and maintenance of long-term business relationships.
Ownership Structure and Strategy
Founded in 1917, Sonol was acquired by Granit Hacarmel Investments in 1981. In 2006, the Azrieli Group acquired a 64% stake in Granit Hacarmel Investments, becoming the majority shareholder in Sonol.
On July 2016, Sonol was acquired by The Israel Oil & Gas Fund LP, owned by Mr. David Wiessman.
Sonol is experiencing a surge of growth and expansion. The new management introduced a strategic customer-centric focus, with the aim of transforming Sonol to a powerful energy conglomerate operating in vast sectors. To this end, Sonol underwent a complete rebranding process, including all areas of activity.
Sonol is committed to four fundamental guiding values:
Excellence as standard: Sonol is committed to supply its customers with the best range of products and solutions available, while maintaining professional, courteous and friendly service.
Absolute Integrity: Trust and partnership are core values of Sonol’s business strategy in dealing with customers, suppliers and employees. Sonol views its customers as strategic partners and is committed to work closely with them – maintain complete transparency and integrity.
Service with a flower: Sonol and its employees have pledged to provide friendly service and pleasant facilities that consistently exceed customer expectations. Service with a smile.
Sonol, more than just energy! Sonol makes every effort to ensure that its customers will always want to stop by, and find whatever they need for their car or home. And that its customers would be satisfied from the service given, and continue with us for many years with a sense of peace of mind & confidence.
Marketing Strategy: It’s worth stopping by a Sonol station anytime, anywhere, for any reason, come to Sonol. It is always advantageous coming in because of its deals, variety, fuel quality (Gold 95 and Goldiesel) and for the excellent service.
The chain of Sonol stations, managed and operated by Sprint Motors (a subsidiary) comprises approximately 240 stations nationwide, well-located on major traffic arteries or highways. The majority of the stations are operated directly by the company, with the remaining stations operated through exclusive franchise and supply agreements. In addition to energy-related and retail activities, many Sonol stations serve as lucrative real estate platforms. Furthermore, Sonol is developing real estate complexes, which will grow to become lucrative real estate in the future.
Sogood Convenience Stores
Sonol’s Sogood chain of convenience stores comprises about 200 stores throughout Israel, operating 24 hours a day. The chain offers the classic range of convenience store and basic grocery products, services, along with quality consumer goods like Italian gourmet coffee, fresh sandwiches and pastries (delivered daily).
Community Involvement and Commitment to the Environment
Sonol is committed to protecting the environment, and maintaining it for the next generations. Accordingly, all company operations ensure that the highest environmental standards are implemented – such as comprehensive testing of soil quality at filling stations, and the installation of advanced exhaust monitoring equipment.
“Pitchon Lev” association and Sonol company, are cooperating for families and children in need. Sonol has set dozens of containers at Sonol’s stations throughout the country, allowing its customers to donate clothes.
The content is transferred to Pitchon Lev’s centers.
In addition, customers can donate money to Pitchon Lev In each of Sogood convenient stores.
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