BDI

Rami Levy Chain Stores Hashikma Marketing 2006 Ltd.

Marketing of Food Products and the Management of Supermarkets

Profile

Founding Year 1976
Address 15 Ha'Oman St., P.O.B. 52149, Jerusalem 9342110 - View Map
Phone 02-6331220,1-599-590500
Fax 02-6791860
Email [email protected]
Social Networks
Company Website www.rami-levy.co.il
   

Managers

Rami Levy, CEO, Rami Levy Chain Stores  Hashikma Marketing 2006 Ltd.

Rami Levy

CEO

Adina Levy, Deputy CEO, Rami Levy Chain Stores  Hashikma Marketing 2006 Ltd.

Adina Levy

Deputy CEO

About


The Rami Levy Shivuk Hashikma chain is active in retail food marketing, and operates 51 discount supermarkets, offering direct sales to private consumers at inexpensive prices. The stores offer a broad range of products, such as foodstuffs, vegetables, fruits, toiletries, household cleaning products, cosmetics, clothing, and textile goods. The Group also serves as a wholesaler, distributing foodstuffs and household cleaning products to smaller stores, institutions, and restaurants in the Jerusalem area. The Rami Levy Group includes the following investee companies – Rami Levy Communications, Good – Pharm, Cofix, Super – Cofix, etc.

The Rami Levy Shivuk Hashikma Group holds the rights to and operates 51 supermarket branches, as follows – Ha’oman, Rav-Chen, Achim Israel, Givat Shaul and Ramot in Jerusalem;  Ayalon, Nesher, Zichron Ya’akov, Tiberias, Modi’in Shilat, Ma’ale Adumim, Binyamin Industrial Zone, Kastina, Beitar Illit, Pardess Hanna, Kiryat Chaim, Afula, Gush Etzion, Mehadrin Jerusalem in Givat Shaul, “Lev Ha’aretz” near Rosh Ha’ayin, Ashdod, Modi’in, Netanya, Be’er Sheva, Akko, Kadima, Nahariya, Kiryat Shmona, Carmiel, Kfar Sava, Petah Tikva, Netivot, Netanya North, Ashkelon, Yavne, Ra’anana, Bat Yam, Rehovot, Rishon Le’Zion, Big Be’er Sheva, Lod, Hadera, Eilat, the Mevasseret Shopping Mall, Beit Shemesh, Ramat Ha’Hayal in Tel Aviv, Holon, Haifa Azrieli, Ariel, Ateret, and Ashkelon North.

Competition

Israel’s retail food sector is highly competitive. The Group competes with several large food marketing chains, as well as with regional and private food chains, neighborhood food stores, outdoor markets, and specialty shops. The ability of the Rami Levy Shivuk Hashikma Group to compete successfully in this dynamic market is based on the attractive prices it offers compared to those of large food chain discount stores, and its comparatively low operating costs.

Rami Levy Shivuk Hashikma operates in a competitive environment with price-driven consumers, but not only. In the retail market, consumers will forever look for low prices and promotions to save on weekly purchases, and this is true for all segments of the population. Rami Levy worked his way through this category as a revolutionary who brought the news of low prices and will continue to do so in a clear, sharp and uncompromising approach, thereby ensuring the status of the chain as Israel’s lowest-price chain.

In addition to low prices and serious promotions, the chain develops, updates and improves the visibility of its branches, expanding the range of its product offerings (including premium products at Rami Levy prices), and training its employees to provide the highest level of service to its customers. The chain is attentive to its customers and their changing needs and promises to continue to lead the price revolution alongside an ideal retail experience.

Rami Levy has also launched its neighborhood chain – “Rami Levy in the Neighborhood” which serves the local community (and not only) of the area in which the branch is located. “Rami Levy in the Neighborhood” is more good news and is a direct and significant factor in reducing prices in neighborhoods which are known to be very expensive.

Company History

Rami Levy Shivuk Hashikma 2006 Ltd. was established and incorporated in 2006. This Company absorbed the operations of a supermarket chain active since 1976. In May 2007, the Company published a prospectus, offering its shares to the public. Its shares are now part of the Tel Aviv 125 Index.

The Company is a subsidiary of Rami Levy Shivuk Hashikma Ltd. – a private company founded in 1985 and owned by Adina and Rami Levy. The Levy family has been active in the field of retail marketing, offering wholesale prices to the public, since 1976.

Financial Information

Company sales revenue totaled NIS 5,438 million in 2018, an increase of 7%, compared with NIS 5,072 million in 2017; gross profit totaled NIS 137 million in 2018, compared with NIS 110 million in 2017 – an increase of 24%.

The increase in revenue over the 2016 and 2017 and 2018 period reflects the opening of new branches and new activities. In recent years, the Group has earned an outstanding reputation and publicity in the areas of its operations, alongside an increase in the number of customers and increased sales revenue.

Commitment to the Community

The Shivuk Hashikma chain and its parent company – Rami Levy Shivuk Hashikma, continue a tradition of many years of aiding the needy, with NIS 7 million donated annually. During the Rosh Hashanah and Pesach holidays, the chain and its parent company distribute coupons to more than 5,000 families for purchases at its various branches. Furthermore, the chain is also involved in many other charitable activities aiding the community in many ways. Rami and Adina Levy, owners of the Company, feel very privileged in being able to help others in this way.

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