The Colmobil Group

Importer and Distributor of Mercedes Benz, Smart, Mitsubishi, Hyundai and King Long Vehicles


Founding Year 1936
Address 20 Ha'amal St., Afek Industrial Park, Rosh Ha'ayin 4809261 - View Map
Phone 03-9154444
Email 03-9014611
Company Website


Dr. Shmuel Harlap, Chairman, The Colmobil Group

Dr. Shmuel Harlap


Yoav Harlap, Vice Chairman, The Colmobil Group

Yoav Harlap

Vice Chairman

Zvika Pollak, President and CEO, The Colmobil Group

Zvika Pollak

President and CEO


The Colmobil Group is Israel's leading vehicle importer. In 2018, Colmobil sold 55,031 passenger cars, commercial vehicles, trucks, and buses, manufactured by Mercedes Benz, Smart, Mitsubishi Motors, Hyundai Motors, and King Long, reaping a 20.6% share of the local market.

Colmobil is a private company and is wholly owned by the Harlap Family. Group management strives for excellence in all activities while creating a dynamic balance between innovation, business entrepreneurship, financial conservatism, and managerial responsibility. The constant focus on these core values positions Colmobil as the benchmark in Israel’s transportation industry, and is reflected in its reputation, financial strength, and continued business accomplishments.

A Full Range of Services
Following on its commitment to providing comprehensive services to its customers, Colmobil offers, through its various wholly owned subsidiaries, a broad range of solutions, such as financial services through Colmobil Financing Solutions Ltd. – Israel’s largest non-banking company for vehicle financing, vehicle insurance through its insurance agency – Colmobil Insurance Agency Ltd., and trade-in services through Colmobil Trade In Ltd.

Infrastructure, Services, and Resources
Over time, Colmobil has invested steadily in advanced infrastructure and service centers. The Group operates a computerized logistic center and a distribution network through its own fleet, which supplies spare parts to 60 service centers throughout Israel. The Group also has its own sales and service centers in Israel’s largest cities, and employs 1,300.

Mercedes-Benz – The Best or Nothing
Mercedes Benz continues to maintain its status position as a leading premium brand in Israel, while continually expanding in the luxury car market and introducing innovative models with advanced and breakthrough systems, such as the new A-Class which comes with a revolutionary user interface using voice control with natural speech recognition. The brand is also positioning itself well among the younger crowd. In 2018 Mercedes sold 3,599 vehicles.
In addition, Mercedes continues to be Israel’s leading brand in the commercial vehicle segment (trucks, vans, buses, taxis).

Hyundai continues to lead the local market as Israel’s most sold brand. Despite the increasing competition, in 2018 Hyundai’s sales totaled 38,423 vehicles. With a 14.4% market share, Hyundai continues to establish its position while launching the Hyundai Santa Fe luxury sport utility vehicle, the new Hyundai Tucson with advanced safety systems, Hyundai I20 with a powerful 1.0-liter turbo engine, and with Israel’s leading vehicle – the Hyundai Ioniq Hybrid.

Mitsubishi – Welcome to the Age of Car-Tech
In 2018, Mitsubishi was Israel’s fastest growing brand, with an increase of 20%, to 12,952 vehicles and a 4.8% market share. Mitsubishi, which primarily markets SUV’S (sport utility vehicles), leads the world of 7-seat vehicles and ranks second in the mid-size SUV segment with the recent launch of two new models in Israel – the Eclipse Cross (Japan’s Car of the Year in 2019) and the ASX. In February 2019, Mitsubishi will introduce its new PHEV-Outlander, Europe’s most popular hybrid SUV.

Community Relations
The Group is committed to community values and supports various welfare and educational projects.

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