BDI

The Colmobil Group

Importer and Distributor of Mercedes Benz, Smart, Mitsubishi, Hyundai and King Long Vehicles

Profile

Founding Year 1936
Address 20 Ha'amal St., Afek Industrial Park, Rosh Ha'ayin 4809261 - View Map
Phone 03-9154444
Email 03-9014611
Company Website www.colmobil.co.il
   

Managers

Dr. Shmuel Harlap, Chairman, The Colmobil Group

Dr. Shmuel Harlap

Chairman

Yoav Harlap, Vice Chairman, The Colmobil Group

Yoav Harlap

Vice Chairman

Assaf Harlap, Director, The Colmobil Group

Assaf Harlap

Director

Yaniv Shirazi, Chief Executive Officer, The Colmobil Group

Yaniv Shirazi

Chief Executive Officer

About The Colmobil Group


Colmobil Group is Israel's leading automobile importer. In 2022, Colmobil sold over 60 thousand private and commercial vehicles, trucks, and buses. Colmobil is the official importer of Hyundai, Mitsubishi, Mercedes, Genesis, ORA, and King Long and holds a market share of over 21%.

Colmobil is a private company wholly owned by the Harlap Family. Colmobil Group management strives for excellence in all activities, while creating a dynamic balance between innovation, business entrepreneurship, financial conservatism, and managerial responsibility. The constant focus on these core values positions Colmobil as the benchmark in Israel’s transportation industry and is reflected in its reputation, financial strength, and continued business accomplishments.

A Full Range of Services
Following on its commitment to providing comprehensive services to its customers, Colmobil offers a broad range of solutions, such as financial services through Colmobil Financing Solutions Ltd. – Israel’s largest non-banking company for vehicle financing; vehicle insurance through its insurance agency – Colmobil Insurance Agency Ltd.; and trade-in services through Colmobil Trade In Ltd.

Infrastructure, Services, and Resources
Over time, Colmobil has invested in state-of-the-art infrastructure and service centers. The Group operates a computerized logistic center and a distribution network through its own fleet, which supplies spare parts to 60 service centers throughout Israel. The Group also has its own sales and service centers in Israel’s largest cities and employs 1,300. In 2022, Colmobil expanded its activities to other areas and entered the field of renewable energy.

Mercedes-Benz–The Best or Nothing
Mercedes-Benz maintains its position as the leading luxury brand in Israel.
Mercedes-Benz offers over 30 models, of which 7 are fully electric models, characterized by innovative technological systems, uncompromising quality safety systems, and spectacular design. In 2022, sales of Mercedes-Benz vehicles totaled over 3,700 vehicles, and the brand led Israel’s luxury vehicle category.
In addition, Mercedes-Benz continues to develop and cultivate its position as a leading brand in commercial vehicles of various types, including trucks, commercial vehicles, buses, and taxis.

Hyundai
Hyundai has been sold in Israel for over a decade, with over 16 models suitable for every stage of life – from mini vehicles to family sedans to vehicles with 7-8 seats. Hyundai vehicles are available in various engine types: gasoline, hybrid, and electric. In 2022, Hyundai Israel has set its sights on leading the world of electric mobility by launching its IONIQ brand – Hyundai IONIQ 5 and IONIQ6.
Hyundai is a car manufacturer that has received awards in Israel and worldwide due to technological innovation: IONIQ 5 was chosen as the world’s Car of the Year for 2022. IONOQ 6 was chosen as the world’s Car of the Year for 2023, and thus for the first time, an automobile manufacturer won the award two years in a row – a sign of Hyundai’s leadership in the automotive world.
Hyundai models lead with advanced active safety systems, starting with the base models. Hyundai continues to lead the car market in Israel, with over 42 thousand new vehicle deliveries in 2022.

Mitsubishi
The Mitsubishi brand has a heritage and history of 35 years in Israel, from a Japanese manufacturer that preserves values of reliability, precision, and safety without compromise. The brand is beloved in Israel and works closely with its customers, strictly maintaining the sales experience, service, and personal treatment for each customer and a long-term relationship.
The Mitsubishi brand was sixth in sales in 2022. In 2022, the brand delivered over 12,000 vehicles and held a 4.3% market share.
Mitsubishi focuses on recreational and off-road vehicles -ASX, Eclipse Cross, and Outlander, thus continuing to lead the segment of vehicles with seven seats. In 2022, the Eclipse Cross model underwent a facelift with a breathtaking design, which provides a unique driving experience, and at the beginning of 2023, Mitsubishi launched its new Eclipse Cross Plug-In Hybrid model, which combines two electric motors together with a gasoline engine, thus allowing driving on electricity only for a range of 45 kilometers, hybrid driving or driving on gasoline only.

Genesis
An international luxury brand characterized by technological innovation and spectacular design; Genesis refreshes the world’s luxury car market.
Genesis offers five gasoline models, including sedans, G90, G70, and G80 and 2 SUVs, the GV80 and GV70, and three electric models, including the ELECTRIFIED G80 sedan and two more SUVs: GV60 and ELECTRIFIED GV70.
Genesis began operating in Israel at the beginning of 2021, with the aim of breaking the boundaries for those looking for the new and the different, to overcome all limitations and create a new luxury experience that will surpass the imagination. Genesis surprises its customers, with performance above and beyond expectations in all aspects, both in terms of the most innovative technology, in safety, in terms of the luxury of the vehicle and its accessories, and in terms of the meticulous customer experience and service experience, which is characterized by an emphasis on the customer’s needs and the driving experience.

ORA
Colmobil renews itself with its GWM electric vehicle brand, which joins the importer’s leading vehicle brands. The GWM brand belongs to one of the largest car manufacturers in China, Great Wall Motors, a leader in the premium SUV market in China, operating successfully around the world as one of the most important Chinese car manufacturers operating outside of China. GWM has been a leader in SUV sales in China for 11 years, and offers the following vehicle brands – Haval, WEY, TANK, POER, and ORA. The corporation invests significant sums in the development of advanced electricity and hydrogen technologies and maintains research and development centers in Germany, the United States, Austria, India, China, Korea and Japan.
ORA is a 100% electric and innovative brand that is considered a trailblazer. The brand presents a trendy, innovative and refreshing look in the landscape of electric vehicles. The brand is positioned as a technological, creative, and advanced lifestyle brand and is equipped with advanced technologies and a variety of innovative and unique features that are an integral part of the car driving experience. The first model launched in Israel is the Funky Cat ORA family hatchback, which won 5 crash stars in the Euro NCAP crash tests and was in first place in 2022 in the category, surpassing many more senior and well-known brands.
The model has 2 driving ranges, up to 310 kilometers and up to 420 kilometers WLTP.
Simultaneously, with the launch in Israel, the brand was launched in countries throughout Europe: Great Britain, Sweden, Germany, England, and Iceland, and will be marketed in other European countries during 2023-2024. The flagship store of the first European brand was opened in Israel in a unique and iconic location in the center of Tel Aviv on Ibn Gvirol Street.

You may also like


47% of the contractors expect prices to continue rising

47% of the contractors expect prices to continue rising In spite of Government efforts – only 39% of the contractors expect an increase in branch’s activity this year, 47% of the contractors expect dwelling prices to continue rising, 82% of the contractors expect the collapse of construction realization companies to continue this year too.   […]

Which company Israelis think it is best to work for?

Which company Israelis think it is best to work for? Every year, as in the last 13 years, we perform the employees survey among tens of thousands of employees in Israel with the aim to analyze their satisfaction from their workplace and in parallel to examine what is important to the Israeli worker about his […]

ranking of leading urban renovation companies in Israel

ranking of leading urban renovation companies in Israel CofaceBdi 2017 To continue reading the article in Hebrew

יחסי שליחות בדיני המס

יחסי שליחות מתקיימים כאשר צד א’ – השולח, המייפה את כוחו של צד ב’ – השלוח, לפעול בשמו ובעבורו. כך לדוגמא, במקום בו אייל לא מעוניין כי ידעו כי הוא בעל מניות בחברה, הוא מבקש מדודי להחזיק את מניותיו בעבורו.
מוסד השליחות הוסדר בישראל במסגרת חוק השליחות, תשכ”ה-1965 (להלן: “החוק”) . החוק קובע בין היתר כי כל פעולה משפטית שאין הכרח מהותי או חובה על-פי דין לבצעה באופן אישי, כשרה לשמש כנושא לשליחות.