Colmobil Corp.

Importer and Distributor of Mercedes Benz, Smart, Mitsubishi, Hyundai and King Long Vehicles


Founding Year 1936
Address 20 Ha'amal St., Afek Industrial Park, Rosh Ha'ayin 4809261 - View Map
Phone 03-9154444
Email 03-9014611
Company Website


Dr. Shmuel Harlap, Chairman, Colmobil Corp.

Dr. Shmuel Harlap


Yoav Harlap, Vice Chairman, Colmobil Corp.

Yoav Harlap

Vice Chairman

Zvika Pollak, President and CEO, Colmobil Corp.

Zvika Pollak

President and CEO


Colmobil is Israel's leading motor-vehicle importer and distributor. In 2017, Colmobil sold 55,220 passenger cars, commercial vehicles, trucks, and buses, manufactured by Mercedes Benz, Smart, Mitsubishi Motors, Hyundai Motors and King Long, reaping an 18.3% share of the local market.

Colmobil is a private company wholly owned by the Harlap Family. The Group’s management strives for excellence in all its activities, while creating a dynamic balance between innovation, business entrepreneurship, financial conservatism and managerial responsibility. The constant focus on these core values ranks Colmobil as the benchmark in the transportation industry and is reflected in its reputation, financial strength and continued business success.

Full Range of Services
Following on its commitment to providing comprehensive services to its customers, Colmobil offers, through its various wholly owned subsidiaries, a broad range of solutions, including financial services through Colmobil Financing Solutions Ltd. – Israel’s largest non-banking company for vehicle financing, vehicle insurance through its insurance agency – Colmobil Insurance Agency Ltd., and trade-in services which are provided by Colmobil Trade In Ltd.

Infrastructure, Services, and Resources
Colmobil has been investing steadily over the years in advanced infrastructure and service centers. The Group operates a computerized logistic center and distribution network through its own fleet, which supplies spare parts to 60 service centers throughout the country. The Group has sales and service centers that it owns in Israel’s largest cities and employs 1,300 people.

Mercedes Benz – The Best or Nothing
In recent years, Mercedes Benz has retained its position as a leading premium brand in Israel, with constant growth in the luxury car market and the launching of a series of models that have established the brand’s standing among the younger audience as well. Mercedes sales in 2017 reached a peak of 3,787 vehicles.
In addition, Mercedes continues to be a leading brand in the field of commercial vehicles (trucks, vans, buses, taxis) while continuing to lead the commercial segment.

Hyundai – New Thinking New Possibilities
Hyundai continues to lead the local automotive market as the most-sold brand in Israel, despite the increasing competition. In 2017 Hyundai’s sales reached 37,000 vehicles. With its market share of 13.1%, Hyundai continues to consolidate its position, inter alia, with the launch of the IONIQ, an advanced hybrid vehicle, and its recognition in the first year of its launch as one of the vehicles most sold in Israel. At the same time, Hyundai maintained the status of the Tucson as the leading model in the Midsize SUV segment.

Mitsubishi – Welcome to the Age of Car-Tech
Mitsubishi’s market share is 3.9%. In 2017 Mitsubishi sold 11,000 vehicles. Mitsubishi, which mainly markets recreational vehicles, leads the world of 7-seat vehicles and is the third-largest in the Midsize SUV segment.

Community Relations
Deeply committed to community values, Colmobil supports various welfare and educational projects.

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