The Colmobil Group

Importer and Distributor of Mercedes Benz, Smart, Mitsubishi, Hyundai and King Long Vehicles


Founding Year 1936
Address 20 Ha'amal St., Afek Industrial Park, Rosh Ha'ayin 4809261 - View Map
Phone 03-9154444
Email 03-9014611
Company Website


Yoav Harlap, Vice Chairman, The Colmobil Group

Yoav Harlap

Vice Chairman

Dr. Shmuel Harlap, Chairman, The Colmobil Group

Dr. Shmuel Harlap



The Colmobil Group is Israel's leading vehicle importer. During 2019, Colmobil sold 61,312 passenger cars, commercial vehicles, trucks, and buses, manufactured by Mercedes Benz, Smart, Mitsubishi Motors, Hyundai Motors, and King Long, reaping a 22.7% share of the local market.

Colmobil is a private company and is wholly owned by the Harlap Family. Group management strives for excellence in all activities while creating a dynamic balance between innovation, business entrepreneurship, financial conservatism, and managerial responsibility. The constant focus on these core values, positions Colmobil as the benchmark in Israel’s transportation industry, and is reflected in its reputation, financial strength, and continued business accomplishments.

A Full Range of Services
Following on its commitment to providing comprehensive services to its customers, Colmobil offers, through its various wholly-owned subsidiaries, a broad range of solutions, such as financial services through Colmobil Financing Solutions Ltd. – Israel’s largest non-banking company for vehicle financing, vehicle insurance through its insurance agency – Colmobil Insurance Agency Ltd., and trade-in services through Colmobil Trade In Ltd.

Infrastructure, Services, and Resources
Over time, Colmobil has invested steadily in advanced infrastructure and service centers. The Group operates a computerized logistic center and a distribution network through its own fleet, which supplies spare parts to 60 service centers throughout Israel. The Group also has its own sales and service centers in Israel’s largest cities and employs 1,300.

Mercedes-Benz – “The Best or Nothing”
In recent years, Mercedes-Benz has continued to maintain its position as a leading premium brand in Israel, while increasing its focus on quality and touching customer experiences, and retaining existing customers, along with growth in new market segments including young people, Chief Executive Officers, and the female audience. Its growth is based on a range of more than 30 models noted for advanced technology systems, state-of-the-art safety systems and impeccable design. During 2019, Colmobil sold 3,115 Mercedes-Benz vehicles.
In addition, Mercedes continues to be Israel’s leading brand in the commercial vehicle segment (trucks, vans, buses, taxis).

Hyundai continues to lead the domestic market as the most sold brand in Israel and this year broke the all-time record for vehicle deliveries, with 40,289 vehicles. With a market share of 14.4%, Hyundai continues to solidify its position, inter alia, with the launch of the new “Hyundai I10”, the “Hyundai Venue” with advanced safety systems, and a wide range of the Israeli consumer’s favorite Hyundai models such as “Tucson,” “Santa Fe,” and of course Israel’s leading vehicle in Israel – the “Hyundai Ioniq Hybrid.”

Mitsubishi – Welcome to the Age of Car-Tech
In 2019, the Mitsubishi brand continued to flourish, finishing in fifth place, with an 11% increase, 14,342 deliveries and a 5.6% market share.
Mitsubishi, which primarily markets recreational vehicles and SUVs, leads the world of 7-seat vehicles and ranks second overall in the Midsize SUV segment, with the launch of two new models in Israel during the 2019 – the “ASX” and the ” Outlander PHEV” which was the hybrid SUVs most sold in Europe and Israel during 2019.
During 2020, Mitsubishi is expected to have seven new launches. At the beginning of the year, the “Triton,” “Space Star” and “Attrage” were launched, and during 2019’s last quarter, four new SUVs were launched.

Community Relations
Colmobil is committed to community values and supports various welfare and educational projects.

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