BDI

Cal – Israel Credit Cards Ltd.

Issue of Visa, Diners and MasterCard, Credit Cards, Clearing of Visa, MasterCard, Diners, and Isracard Credit Cards, Development of Non-Bank Credit Products

Profile

Founding Year 1979
Address 13 T'futzot Israel St., Givatayim 5358331 - View Map
Phone 03-5723572
Fax 03-5723723
Social Networks
Company Website www.cal-online.co.il
   
   

Managers

Esther Deutsch, Chairman, Cal – Israel Credit Cards Ltd.

Esther Deutsch

Chairman

Levy Halevy, CEO, Cal – Israel Credit Cards Ltd.

Levy Halevy

CEO

Assaf Zimmerman, CEO, Cal – Israel Credit Cards Ltd.

Assaf Zimmerman

CEO

Asaf Snear, Senior V.P Chief of Marketing Sales & Service Officer, Cal – Israel Credit Cards Ltd.

Asaf Snear

Senior V.P Chief of Marketing Sales & Service Officer

About Cal – Israel Credit Cards Ltd.


Cal was founded in 1979 and was Israel's first company to develop and offer non-bank credit. Over time, it became the leading credit card company in the payments and non-bank credit arenas and provides advanced financial solutions to some 4 million cardholders and 100 thousand businesses. In the new payments world, Cal offers innovative payment services and technological innovation-based financial products and issues and clears MasterCard, Visa, and Diners Club cards, the world-leading credit brands

 

Ownership

Israel Discount Bank – 72%,

The First International Bank of Israel – 28%

Cal maintains longstanding strategic partnerships with all banks in Israel, retail chain stores, and leading commercial entities. It is owned by the Israel Discount Bank (72%) and the First International Bank of Israel (28%).

Credit Cards are Cal – Cal leads the field of non-banking member affinity clubs and operates in partnership with Israel’s largest clubs: a club in collaboration with the Shufersal retail chain; FlyCard in collaboration with El Al; Family365 in collaboration with Mashbir Le’Zarchan; Club Carrefour in collaboration with Electra Consumer Products, BIT, a club in collaboration with the H&O and Carters chains, and more. Cal also owns consumer clubs based on a professional association: the Hitech Zone club for employees of hi-tech companies, the “Defense Forces” club, the “Shave” club of the Histadrut, the “Yotar” club, the “Together” club, and more. Cal works in partnership with various entities to provide leading value propositions in Israel and abroad and to expand the consumer base through digital, innovative, and efficient recruitment processes. The club cards offer unique benefits to card purchases in many content worlds, fixed and variable discounts, and cash-backs for redemption in chains that generate the highest consumer loyalty. In addition to collaborations within the clubs, Cal independently launched its CashCal Pro card this year, which allows the consumer to accumulate cash refunds on all purchases and current expenses, without limit, for redemption on the BuyMe website.

Smart Solutions Are What Cal is All About – Cal invests heavily in developing intelligent solutions adapted to the new world and leads an advanced and innovative payment and credit platform designed for partners, enabling them to offer various business applications in a quick and straightforward process with minimal TTM (Time to Market). The modular platform is based on two core capabilities: Payments (Payment as a Service – PaaS) – which allows each partner to offer its consumers an innovative, digital payment solution adapted to its business application, and credit (Credit as a Service – CaaS)–which enables advanced capabilities in the data fields, for selling credit products in an advanced digital experience. The platform promotes innovation and increases competition in the market; has open and flexible integration; has immediate income engines for partners (payments, credit, and data); fast implementation capability; and compliance with strict information security standards and all regulatory requirements. Among the business applications of the platform are the virtual card in the PayBox digital wallet alongside taking a digital loan in collaboration with Discount Bank and Shufersal; a digital loan on the Yellow application of the Paz Group; and an employer card of various business entities, connected to the employer’s funding source. This year, Cal won the Accountant General’s tender for the management and issuance of advanced means of payment. In addition, Cal launched its MYCAL card, a cash-loaded card for children, which is linked to the parent’s account and enables immediate online cash-loading and control of operations 24/7. Cal allows consumers to pay on a mobile phone with Tap, using the digital wallets of the Apple Pay and Google Pay technology giants. With the application of the open banking reform, Cal implemented an API (Application Programming Interface) to enable the secure connection of FinTech companies to receive information, and also developed advanced and innovative capabilities to provide consumers with information and tools to manage their expenses smartly and comprehensively.

Digital is Cal – Cal leads an ongoing process of digital transformation, with an emphasis on customer experience as part of making the services available for cardholders and business owners. Cal invests heavily in building its digital assets to enable maximal access to transactions and information on the website and app. The Cal app enables private consumers to monitor their charges, watch transactions in real-time, their credit line status, retrieve their PIN code, block their cards (in case of loss or theft), take loans, change invoicing dates, purchase digital vouchers, and more. The Cal4Biz app enables businesses to monitor their business activities continuously with Cal, invoice credits, identify or cancel transactions, and more.
Cal prioritizes its consumers and provides them with various communication channels for a professional quality response through WhatsApp chats, which allows for immediate contact with a service representative, phone, business chat, social networks, and frontal service.

Credit is Cal – Cal leads the non-bank credit market and constantly introduces improvements pertaining to loans and credit in digital channels. For private consumers: Cal offers its own consumers and consumers of every Israeli bank various loan channels, customized for any purpose, directly to their bank account. Cal enables cardholders to control their card expenses and preset the monthly billing charge in accordance with the expected income and expenses, delivering maximal budget management flexibility.
Cal offers businesses that clear through it, loans to finance investments and working capital. Cal provides businesses with innovative and flexible solutions that facilitate optimal payment and transaction management and simplify the cash flow management process, such as an online advancement of credits, clearing transaction factoring, and more. In addition, Cal offers car loans.

Clearing is Cal – Cal offers advanced clearing services and end-to-end solutions in a secure manner, and combines with its financial products high-quality safeguards that ensure that business owners increase revenue in an accessible and secure manner. Cal understands that different businesses have different needs, and strives to expand its services in order to continue to provide added value to the businesses that clear with it.

Cal and Human Resources – Cal considers its human resources base as a precious asset and works continuously to develop its human resource as an ultimate value; from the belief that organizational cohesion supports a company’s organizational and business growth, Cal invests in activities for employee welfare, communication, and ongoing dialogue, development and training for all ranks, occupational diversity and creation of a professional development outlook. Many of Cal’s managers started their professional careers and developed in-house.

Cal and the Community – Cal maintains the highest Platinum+ Ranking in the Ma’ala ESG Corporate Responsibility ranking and is renowned annually for its activities regarding corporate responsibility, which reflects Cal’s commitment to promoting and implementing social, environmental, and ethical values alongside its business activity.
Cal is committed to giving back to the community and invests heavily in social action for Israel’s disadvantaged populations. The field of social responsibility at Cal is based on two principles: connection to the business core and the allocation of financial resources alongside human resources, which combine the voluntary activity of its employees. Cal leads many social projects that connect its business activity and contribution to the community, while maintaining collaborations with many associations and social organizations, among them: Cal’s flagship program ‘To Want and Dream is Cal’, in collaboration with ‘Israeli Spirit’, which works to fulfill the dreams and needs of the disadvantaged populations: children at risk, lone soldiers, the elderly and Holocaust survivors; the ‘Cal Gives a Chance’, in collaboration with the ‘Children with a Chance’ non-profit organization, which allows Cal card holders to benefit from discounts at a variety of businesses throughout the country, while at the same time a donation is made to the association by the business associated with the program; the ‘Synergy’ program, in collaboration with ‘Joint Israel’, which integrates senior managers from Cal as voluntary members of the boards of directors of various social organizations; the ‘Other Lesson’ program, through the ‘Other Lesson’ non-profit organization to promote financial education in schools from low socio-economic strata; and the ‘Israeli Journey’ project, in collaboration with the IDF Disabled Organization, to support and accompany IDF wounded within challenging activities and group processes.

Cal and the Environment – Cal protects the environment and encourages its employees to adopt sustainability principles based on its core values of responsibility, fairness, and transparency. Accordingly, Cal includes environmental considerations in its decision-making process and recognizes the importance of environmental management systems that support efficiency and resource-saving.

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