Shelly Yosef Green
Manager – Evacuation and Construction, TAMA
Manager – Evacuation and Construction, TAMA
Manager – Residential Relations
Urban Renewal Consultant
To lead the urban renewal revolution, Azorim has recruited the best experts and visionaries of the industry, and with them – and in full cooperation with the residents, which Azorim considers full partners – intends to realize its vision in full. Eventually. Azorim wants to harness its longstanding reputation and experience to the urban renewal field where there are still many small developers that sometimes propose projects that eventually are not realized. According to Moshe Koren, Azorim’s manager of business development and urban renewal “We have established a separate division for urban renewal projects, with the goal of streamlining and exploiting Azorim’s professional capabilities and experience, while enabling appropriate systemic flexibility. The new division will be involved in evacuation-construction projects, as well in TAMA 38 evacuation-construction projects, and will specialize and serve the market, building on the knowledge and expertise of the entire Azorim Group”.
In Moshe Koren’s opinion, the choice of an urban renewal developer is critical, and the developer’s proposal must be examined in the light of several different categories before choosing the project developer. “In this field, we see hundreds of developers that have promoted many projects in recent years. Not necessarily will a small developer be an unsuccessful entrepreneur, but we constantly hear of complaints by the residents about developers who “promised the world” but eventually reneged on their promises, which in the best case delayed the project for a significant period, and at worst, even caused large financial losses to the residents. Sometimes a lack of understanding on the part of the residents, matched by a certain degree of elasticity on the part of the small developer, leads to working with small and inexperienced developers. For a few extra square meters or promises that look good in a proposal, the residents eventually agree to a very significant contract with developers that are often not suitable for the expected size of the project. Eventually, and to our dismay, we see that this comes at the expense of the building residents. The residents must understand that the quality of the proposal does not rest only on the extra space they receive, but rather vis-à-vis the weighting of several parameters, such as company quality, economic resilience, experience, seniority, quality of construction and as we have said – peace of mind, which is a factor that cannot be quantified. Small companies create insecurity, and a company like Azorim radiates strength and security.”
According to Moshe Koren, one can see how the residents are changing their opinions on urban renewal projects .”We see a welcome change in the residents’ behavior. They understand that they must work with proven professionals, and thus they hire lawyers and supervisors. This is a lesson from past disappointments with many projects. This change in the conduct of residents is undoubtedly justified and brings them to a point when they can make better decisions than those that they made in the past, regarding working with developers. In this manner a decision is made in an orderly, clear and transparent manner for the project residents, thus neutralizing the understandable concerns of residents who are not comfortable with such a complicated process, and also leads to the fact that the previously involved parties (brokers and dealers) exit the market, and the competition is moved over to large, stable companies such as Azorim.
According to Moshe Koren, Azorim enjoys the full cooperation of the local authorities to advance its plans, as it is a shared interest for all parties involved to expand the housing supply, improve the lives of the residents, renew old construction and create newer neighborhoods, with a higher quality of life for the residents”. The facts show an increase in evacuation-construction projects, but that is not enough, and the number of projects can grow significantly in cooperation with the municipalities. According to Moshe Koren, Azorim’s vision for the future regarding urban renewal is expanded activities. “We expect activity in the field of urban renewal to become stronger and will be guided mainly by the large and experienced companies. Azorim is already working on 20 evacuation-construction projects, which are in various stages of development, and is currently working on the planning of more than 9,000 housing units. We believe that Azorim will be among the companies that will lead the market in the future, also in the field of urban renewal”.
The fact that Azorim is a large and leading residential company, together with its significant economic strength, enables Azorim to offer a range of solutions to the residents’ diverse needs. Koren adds, “Azorim is an established company that builds thousands of housing units each year, brings an orderly method of work with customer service, and of course, most importantly, the testimony of tens of thousands of satisfied buyers who have been served over the years. The piece of mind that a company of this size can give to residents who undergo such a process – which is complex and continues for years from the moment of the first meeting until the moment of delivery of the keys, cannot be fathomed.”
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