Ashdar Building Company Ltd. – Part of the Ashtrom Group

Initiation, development and marketing of residential projects


Founding Year 1972
Address 57 Yigal Alon St., Tel Aviv - View Map
Phone 03-6374200; *4900
Fax 03-6374203
Email [email protected]
Social Networks
Company Website


Gil Gueron, Managing Director for Ahstrom CEO for Ashdar, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Gil Gueron

Managing Director for Ahstrom CEO for Ashdar

Arnon Fridman, CEO, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Arnon Fridman


Yehoshua (Shuka) Kislev, VP Special Projects, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Yehoshua (Shuka) Kislev

VP Special Projects

Amnon Machrez, Deputy Chief Executive Officer - Engineering, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Amnon Machrez

Deputy Chief Executive Officer - Engineering

Or Arielli, Chief Financial Officer, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Or Arielli

Chief Financial Officer

Racheli Brizel, VP Marketing and Sales, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Racheli Brizel

VP Marketing and Sales

Tamar Herzig Peled, VP Business Development, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Tamar Herzig Peled

VP Business Development

Omer Guggenheim, VP - Manager Ashdar Boutique, Ashdar Building Company Ltd. – Part of the Ashtrom Group

Omer Guggenheim

VP - Manager Ashdar Boutique


Ashdar Building Co. Ltd., part of the Ashtrom Group, under the management of Arnon Fridman, is one of Israel's leading companies in entrepreneurial residential construction. The Company, whose bonds are traded on the TASE, is active in the initiation, development, and marketing of high-quality residential projects throughout Israel, as well as a leader in the urban renewal field. Ashdar sells hundreds of apartments annually and has a backlog of thousands of residential units at various planning stages. The Company is currently involved in the initiation, planning, and construction of residential projects encompassing over 10,000 additional apartments. Ashdar is under the full control of the Ashtrom Group, one of the largest and stablest companies in Israel.

An Innovative Residence Concept
The high importance placed by Ashdar on understanding its customers’ needs is what has made it a leader in its field for over 40 years of activity; specializing in the construction of residential projects with a special emphasis on the planning of the apartments and buildings. As part of its innovational approach, Ashdar promotes Pinui-Binui (Demolition and Construction) projects and is one of Israel’s front runners in obtaining urban renewal outline plan approvals by the developer’s scheme route. The Company has contracts with apartment owners in urban renewal projects in dozens of localities throughout Israel.

Ashdar aspires to continue as a leader in its field and provide services in a high-quality living environment. The Company’s business strategy is to expand its scope of operations to around 1,000 apartments per annum with revenues amounting to approx. NIS 1.5 billion while focusing on the construction of residential projects in high-demand areas throughout Israel.

Ashdar Boutique
In the past decade, Ashdar has been operating through “Ashdar Boutique” in the initiation, planning, construction and marketing of Tama [NOP] 38 projects. The Company has more than 40 projects in various planning and execution stages in Ra’anana, Ramat HaSharon, Tel-Aviv, Ramat-Gan, Givatayim, Kiryat Ono and other locations.

Selected Projects
RECANATI RESIDENCE: Ramat Aviv C, This desirable and well-known Quarter is undergoing a facelift and adapting itself to the latest trends in the worlds of design, architecture and lifestyle. Ashdar’s Recanati Residence Project blends in harmoniously within the local texture while maintaining a studied, elegant presence, comprising 3 buildings rising to 16 stories above the ground floor containing 198 apartments. The project constitutes a unique and exceptional example of urban renewal, offering a high-quality living experience, emphasizing the quality of the living spaces, facing directions and a particularly high standard of finish. The project includes 3-, 4- and 5-room apartments together with 6-room penthouses and mini-penthouses, all of them provided with high quality advanced aluminum infrastructures, flooring and cladding to a high standard, individual apartment air-conditioning systems, high quality kitchen and bathroom cabinets and deluxe sanitary ware and taps.
Ashdar TRIO, Haifa: Located on the Carmel ridge, next to Haifa University, the project includes 300 apartments in three luxurious 20-21-storey towers, all now populated. The project includes a leisure and spa area with a semi-Olympic pool, coffee bar run by residents, business lounge, gymnasium, lecture and treatment rooms for the benefit of the residents.
Ashdar Galei Carmel: A new residential neighborhood in Tirat HaCarmel, including 250 luxurious apartments. The project consists of three 8-9-storey buildings with 4- and 5-room apartments, garden apartments, and spacious penthouses.
Ashdar Agamim, Netanya: In the Agamim Neighborhood, Ashdar is building 581 apartments in twelve 4-16-storey buildings. The project includes 4- and 5-room spacious apartments, penthouses, mini-penthouses and garden apartments, adjoining the Netanya Winter Lake Pond currently being renovated.
Ashdar Sharona, KfarYona: The project includes 318 apartments in seven 9-storey buildings. The project is located in the Sharona neighborhood in the developing south-eastern part of KfarYona, close to the moshav Yanuv; also planned for the neighborhood is an extensive park, a country club, educational institutions, various public buildings and a commercial center. The neighborhood benefit from good access to Highways 6, 4, and 2.
Ashdar Monoson: In Neve Monoson-Yehud, progress continues on Ashdar’s upscale project forming part of an entrepreneurial route Pinui-Binui process. The project, utilizing the last of the settlement’s land reserves, is located at the center of Ono Valley near Savion Junction and includes 620 apartments in ten multi-storey buildings with 4- and 5-room apartments, garden apartments, and penthouses.
Lev Ganei Tikva: In line with the growing trend in Israel and globally of mixed residential and commercial use, Ashdar and Zemach Hammerman are building a project with a careful architectural design in Ganei Tikva. The project includes 250 apartments in two 22-23-storey towers with 4-, 5- and 6-room apartments, mini-penthouses and luxury penthouses.
New Krinitzi, Ramat Gan: Ashdar, in collaboration with partners, is developing the New Krinitzi project, which includes 476 apartments in four 20-25-storey luxury towers, planned to an especially high standard; the project entails meticulously designed modern apartments with luxurious lobbies to a rich specification and a wealth of spaces for the resident’s enjoyment, and the provision of a 40-dunam public park.
Ashdar Harish: At the heart of the HaPrachim Quarter of Harish, Ashdar is building a project comprising 340 apartments in eleven residential buildings, including 4- and 5-room apartments intended for young couples, families and home upgraders.
Ashdar Kiryat Motzkin: In the up-market Kiryat HaOmanim Quarter of Kiryat Motzkin Ashdar is developing two towers, each containing 113 apartments, as part of the “affordable housing” plan; sale is also open to home upgraders seeking more spacious accommodation.
Ashdar Kiryat Eliezer, Haifa: A project under the “affordable housing” plan, including four towers, each of 9 stories. The project forms part of four residential complexes surrounding a planned park and in the vicinity of Bat Galim train station, a commercial center and the beach. Sale is also open to home upgraders seeking more spacious accommodation.
Ashdar Lev Modi’in: The project, forming part of the “Mehir Matara” plan, is located in the northern section of the town centre neighborhood along Hashmonaim Avenue, close to the northern access route into the city and Highway 443. Three building are being included in the project with a total of 178 apartments; 134 of them are to be marketed under the “Mehir Matara” plan and 44 large apartments left for free sale on the market.

Selected Future Projects
In the coming year, Ashdar intends to launch the marketing of about 800 residential units in Kiryat Ono—some as part of the”affordable housing” plan and the others in free sale. Ashdar also intends during the coming year to launch the marketing of an “affordable housing” project in Tirat HaCarmel, as well as urban renewal projects in Ramat Gan.
Ashdar has been offering high-quality residential solutions for over 40 years, during which it has provided housing for tens of thousands of families all over Israel, materializing its vision as a leading company in its field for many years to come.

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