Super-Pharm is the largest and leading drugstore chain in Israel. Established in 1978 by the Koffler Family, the company has grown into a retail chain of 200 stores located throughout the country, selling a very broad range of pharmacy goods, health products, vitamins, minerals, cosmetics, toiletries, and baby products. In 2013, Super-Pharm's sales totaled $ 1.35 billion. The business success, retail innovation, marketing and advertising methods, structure and operations have made the Super-Pharm model, an example for others to imitate.
Line of Business
Retail Drugstore Chain
Setting New Retail Standards – Super-Pharm was built on a chain inspired by SHOPPERS DRUG MART, a leading drugstore chain in Canada, which was founded by Murray Koffler in 1962. Its expertise, professionalism, and service culture is the core of the company's strength and uniqueness. The company has set new standards in Israel for retail outlets and consumer culture with clean and easily recognizable stores, wide aisles, expert assistance, convenient store hours and parking availability. For its 4.5 million customers each month, a visit to a Super-Pharm store becomes the ultimate shopping experience. The company's imaginative advertising and marketing campaigns make it a model for customers and competitors alike, and Super-Pharm's awareness of the fast-moving, constantly changing market is the basis for its ability to maintain its leadership position in retailing.
The company's greatest strength is its 7,000 employees, who possess independent management skills and provide courteous, efficient and expert service. The staff is trained to the highest professional standards at Super-Pharm's Koffler Academy.
International Success – Early in 2000, Super-Pharm took its first steps outside of Israel, based on the perception that the unique concept of the chain would suit the needs of customers in various countries. In 2001, the company opened its first stores in Poland, and today operates 55 branches throughout that country. Annual sales of the Polish chain during 2013 reached $ 220 million.
The Associate System – Super–Pharm's main assets are its associates and employees. The Associate System, established by Murray Koffler, is a unique franchising system. The Associate – usually a pharmacist – owns the company, which operates the branch, while the property, licenses and financial credits are provided by the central office. The Associate is responsible for operational results and the company provides corporate expertise and marketing campaigns, trade agreements, and financing. The result is the most profitable outcome for both Super-Pharm and its associates.
The Central Office – The stores are fully backed by the company's Central Office in Herzliya with departments that support marketing, operations, information technology, assets, human resources, finance, economics, real estate and administration. The central office has 250 employees.
Customer Service – One of Super-Pharm's key values is service. It is an integral part of the company's culture, and is that which affords it differentiation and quality. All Associates emphasize the importance of quality service and professionalism to their management teams and this enables maximum flexibility, while catering to customer needs. Each store is measured for its service quality and is rewarded financially according to its service excellence.
Super-Pharm Branches – Located in shopping malls, city centers and neighborhoods, Super-Pharm has an average store size of 500 square meters. All stores offer the following departments:
• Pharmacy Dept.: The anchor of every store dispenses prescription drugs and over-the-counter medicine. The company's pharmacists are renowned for their expertise, experience and service skills.
• Health Nutrition & Food Supplements: Offers vitamins and minerals, dietary supplements, herbal medicine, natural cosmetics, health foods, alternative medicines, and holistic medical treatments.
• Cosmetics: A wide range of perfumes and beauty products from leading brands, all sold by professional beauty consultants.
• Toiletries: A large section of shelf space is devoted to toiletries including shampoos, hair softeners, deodorants, shaving products, hair color and much more.
• Baby Department: All products and accessories needed for babies and infants.
• Optics Department: Super-Pharm has expanded into the optics field, and now operates three types of departments, with optometrists that offer eye exams at the branches. The chain offers reading glasses, sunglasses, lensmeter to duplicate eyeglasses, as well as contact lenses and solutions.
Central Warehouse – At the end of 2011, Super-Pharm began to operate a logistics center, which was established for them by Chemipal in order to improve products availability and store service. Chemipal was awarded the tender for the construction and operation of the logistics center in 2008 and since then has built a 10,000 square meter warehouse located at Lev Ha'Aretz Park close to Rosh Ha'Ayin.
Life – Super–Pharm was the first company in Israel to launch a private label. Life, which was launched in 1994, is a brand for all purposes and offers a range of health and beauty products, and also a wide range of products such as pharmaceuticals, vitamins, nutritional supplements, baby products, toiletries, make-up and care products. All products are manufactured by leading manufacturers in Israel and worldwide and are noted for high quality, reasonable prices and innovation.
LifeStyle – In 1997, Super-Pharm became the first company in Israel to launch a customer affinity club. In 2009, Super-Pharm upgraded its club and launched LifeStyle PLUS, a credit card issued by Isracard that can be used as a credit card in Israel and abroad. The club, which numbers more than 500 thousand customers, offers benefits at Super–Pharm, Issta, Delek, McDonald's, Kravitz, Go Active Fitness centers, the Ace Group, as well as others.
Super-Pharm and the Community – Super-Pharm believes that a chain active in the community must also give something back. Super-Pharm has initiated activities in hospitals, schools, and various community centers. In addition, the chain has special campaigns for various organizations, and allows its customers to buy certain products with part of the sales proceeds being donated to the charitable organization. In 2013, Super-Pharm raised more than NIS 5 million for various charities including the Juvenile Diabetes Association (of which Leon Koffler, owner of Super-Pharm is president), the Association of Life Foundation, the Eye Health Association, Variety, Ha'Mifal, the Association of Rape Crisis Center in Israel and more.
ADDRESS 16 Shenkar Arie St., Herzliya Pituach 4672516 TEL 972-9-9725000 FAX 972-9-9725050 WEBSITE www.super-pharm.co.il