Super-Pharm is Israel's largest and leading drugstore chain. Established in 1978 by the Koffler Family, the company has grown into a retail chain of 230 stores located throughout the country, as well as branches in Poland and China, selling an extensive range of pharmaceuticals, health products, vitamins, minerals, cosmetics, toiletries, and baby products. In 2015, Super-Pharm's revenue turnover totaled NIS 5.35 billion. The business success, retail innovation, marketing and advertising methods, structure and operations have made the Super-Pharm model, an example for others to imitate.
Line of Business
Retail Drugstore Chain
Established in 1978
Setting New Retail Standards – Super-Pharm was built on a chain inspired by SHOPPERS DRUG MART, a leading drugstore chain in Canada, which was founded by Murray Koffler in 1962.
Super-Pharm's expertise, professionalism and service culture are the core strengths and uniqueness of the company, which has set new standards in Israel's retail life and has created a new consumer culture. A shopping experience at Super-Pharm includes clean branches, wide aisles, professional assistance, longer opening hours and parking slots. Because of its constant identification of customer needs, some 5 million customers visit the chain every month. The awareness of Super-Pharm to a changing market is the basis for its ability to maintain its retail leadership position. The company's primary strength is based on its 8,000 employees, which grow with the chain over the years, and receive vocational training at the Koffler Academy, where they are provided with independent management skills to be able to provide their customers with courteous, efficient and a professional service culture.
International Success – Early in 2000, Super-Pharm took its first steps outside of Israel, based on a belief that the unique concept of the chain would suit the needs of customers in various countries. In 2001, the company opened its first branches in Poland, and today operates 64 branches throughout that country. Annual revenue turnover of the Polish chain during 2015 totaled 800 million Polish Zlotys. During 2015 Super-Pharm resumed Its operations in China and opened its first branch in Beijing.
The Associate System – Super–Pharm's primary assets are its associates and employees. The Associate System, established by Murray Koffler, is a unique franchising system. The Associate – usually a pharmacist – owns the company, which operates the branch, while the property, licenses and financial credits are provided by the central office. The Associate is responsible for operational results, while the company provides corporate expertise and marketing campaigns, trade and financing agreements. The result is the most profitable outcome for both Super-Pharm and its associates.
The Central Office – Super-Pharm's strategy is formulated by the company's Head Office in Herzliya, which provides support and backup for the branches. The Head Office includes departments such as marketing, trade, operations, information technology, assets, human resources, finance, economics, real estate and administration. The central office has 285 employees.
Customer Service – One of Super-Pharm's key values is service. It is an integral part of the company's culture and is that which affords it differentiation and quality. All Associates emphasize the importance of quality service and professionalism to their management teams, and this enables maximum flexibility while catering to customer needs. Each branch is measured for its service quality and is rewarded financially according to its service excellence.
Super-Pharm Branches – Located in shopping malls, city centers, and neighborhoods, Super-Pharm has an average branch size of 500 square meters. All branches offer the following departments:
• Pharmacy Dept.: The anchor of every branch store, which dispenses prescription drugs and over-the-counter medicines. The company's pharmacists are renowned for their professional know-how, expertise, experience, and service skills.
• Health and Food Supplements: Offers vitamins and minerals, dietary supplements, herbal medicines, natural cosmetics, health foods, alternative medicines, and holistic medical treatments.
• Cosmetics: A wide range of perfumes and beauty products from leading brands, all sold by professional beauty consultants.
• Toiletries: A large section of shelf space is devoted to toiletries, including shampoos, hair softeners, deodorants, shaving products, hair color products and much more.
• Baby Department: All products and accessories needed for babies and infants.
• Optics Department: Super-Pharm has expanded into the optics field, and now operates three types of departments, with optometrists that offer eye exams at 33 branches. The chain offers reading glasses, sunglasses, lens meters to duplicate eyeglasses, as well as contact lenses and solutions.
Central Logistics Center – At the end of 2011, Super-Pharm began to operate its central logistics center, which was established by Chemipal in order to improve products availability and branch service. Chemipal was awarded the tender for the construction and operation of the logistics center in 2008 and since then has built a 10,000 square meter logistic center located at Lev Ha'Aretz Park, close to Rosh Ha'Ayin.
Life – Super–Pharm was the first company in Israel to launch a private label. Life, which was launched in 1994, is a brand for all intents and purposes, and offers a range of health and beauty products, including pharmaceuticals, vitamins, nutritional supplements, baby products, and toiletries. All products are manufactured by leading manufacturers in Israel and worldwide and are noted for high quality, reasonable prices, and innovation.
LifeStyle – In 1997, Super-Pharm became the first company in Israel to launch a customer affinity club. In 2009, Super-Pharm upgraded its club and launched its LifeStyle PLUS, a credit card issued with Isracard that can be used as a credit card in Israel and abroad. The club, with its more than 550 thousand customers, also offers benefits at a wide range of merchants such as Issta, Kravitz, Steimatsky, Delek, the Golf Group, McDonald's, Go Active Fitness centers, and Wertheimer.
Super-Pharm and the Community – Super-Pharm believes that a chain active in the community must also give something back. Super-Pharm has initiated activities in hospitals, schools, and various community centers. In addition, the chain has special campaigns for various organizations, and allows its customers to buy certain products with part of the sales proceeds being donated to the charitable organization, such as the Juvenile Diabetes Association (of which Leon Koffler, owner of Super-Pharm is president), the Association of Life Foundation, the Eye Health Association, Variety, Ha'Mifal - Educational Children's Homes, the Association of Rape Crisis Center in Israel and more.
ADDRESS 16 Shenkar Arie St., Herzliya Pituach 4672516 TEL 972-9-9725000 FAX 972-9-9725050 WEBSITE www.super-pharm.co.il