Super-Pharm is the largest and leading drugstore chain in Israel. Established in 1978, the company has grown into a retail network of 186 stores throughout the country, selling the widest range of pharmacy goods, health products, cosmetics, toiletries, and baby products. In 2012, Super-Pharm's sales totaled $1.26 billion.
Line of Business
Retail Drugstore Chain
Setting New Retail Standards
The expertise and service culture at Super-Pharm's stores is the core of the company's strength and uniqueness. The company has set new standards in Israel for retail outlets and consumer culture with clean and easily recognizable stores, wide aisles, expert assistance, convenient store hours and parking availability. For its 3.8 million customers each month, a visit to a Super-Pharm store becomes the ultimate shopping experience. The company's imaginative advertising and marketing campaigns make it a model for customers and competitors alike, and Super-Pharm's awareness of the fast-moving, constantly changing market is the basis for its ability to maintain its leadership position in retailing. The company's greatest strength is its 6,800 employees, who possess independent management skills and provide courteous, efficient and expert service. The staff is trained to the highest professional standards at Super-Pharm's Koffler Academy.
Murray Koffler established Shoppers Drug Mart in 1962 in Canada, which became the number one pharmacy retail chain across the country. In 1978, he set up Super-Pharm with his son Leon and daughter Theo, and together they developed the company into Israel's leading drugstore chain. In 2001, the company opened its first branches in Poland, and today operates 42 branches throughout the country. Annual sales of the Polish chain during 2012 reached $200 million.
The Associate System
The Associate System set up by Murray Koffler is a unique franchising method. The Associate – usually a pharmacist – owns the company, which operates the branch, while the property, licenses and financial credits are provided by the central office. The Associate is responsible for operational results and the company provides corporate expertise and financing. The result is the most profitable outcome for both Super-Pharm and its associates.
The Central Office
Branches are fully backed by the company's Central Office in Herzliya with departments supporting Marketing, Operations, Human Resources, Information Technology, Finance and Economics, Real Estate and Administration. The central office has 200 employees.
Super-Pharm's main advantage and core value is its customer service culture. All Associates emphasize the importance of quality service and professionalism to their management teams and this enables maximum flexibility, while catering to customer needs. Each branch is measured against its service plan several times a month. This ongoing assessment fosters the image of excellence the company consistently enjoys in consumer awareness.
Located in shopping malls, power centers, city centers and neighborhoods, Super-Pharm has an average store size of 500 square meters, which is growing as existing stores are expanded and new, larger stores are opened. All stores are divided into the following departments:
• Pharmacy Dept.: The anchor of every store dispenses prescription drugs and over-the-counter medicine. The company's pharmacists are renowned for their know-how, experience and service skills.
• Health Nutrition & Food Supplements: Offers vitamins and minerals, dietary supplements, herbal medicine, natural cosmetics, health food and alternative medicine, and holistic medical treatments.
• Cosmetics: With the finest beauty expertise available and most-loved brands, Super-Pharm leads the retail cosmetics industry.
• Toiletries: A large section of shelf space is devoted to toiletries including shampoos, deodorants, shaving products, hair color and much more.
• Baby Department: All the products and accessories needed for babies and infants.
At the end of 2011 Super-Pharm started operating a central distribution logistics center which was established for them by Chemipal in order to improve products availability and the service to the stores. Chemipal awarded the tender for the construction and operation of the logistics center in 2008 and since then have built a warehouse that is spread over an area of 10,000 square meters and is located at the Lev Haaretz Park in Rosh Haayin.
Super–Pharm was the first company in Israel to launch a private label. Life, which was launched in 1994, is a brand for all purposes and is active in the fields of health and beauty, and offers a wide range of products such as pharmaceuticals, vitamins, nutritional supplements, baby products, toiletries, and make-up and care products. All products are manufactured by leading manufacturers in Israel and worldwide and are noted for high quality, reasonable prices and innovation.
LifeStyle was launched by Super–Pharm in 2009. This non-bank credit card was established on the basis of the old lifestyle affinity club. The Lifestyle credit card was launched together with Isracard and can be used in Israel and abroad. The club, which numbers more than 430 thousand customers, offers benefits at Super–Pharm, Issta, Delek, McDonald's, Toys R Us, Kravitz and Go Active Fitness centers. Customers benefit from special sales throughout the year as well as from monthly coupons and personalized benefits.
Super-Pharm and the Community
Super-Pharm maintains a constant connection with the community. The company's pharmacists initiate activities in hospitals, schools and community centers in order to improve public health awareness, prevent disease and raise the quality of life.
ADDRESS 16 Shenkar Arie St., Herzliya Pituach 4672516 TEL 972-9-9725000 FAX 972-9-9725050 WEBSITE www.super-pharm.co.il