Hamashbir 365 Holdings Ltd. is one of Israel's largest holding groups in the retail and loyalty club sectors. The Group is consolidated under a public company, which serves as the holding company and professional headquarters, controlling activities while examining business opportunities that fit the Group's vision. Head office also stresses the importance of synergy between the Group's companies including, inter alia its Club 365 subsidiary, which holds and manages the Club 365 Customer Loyalty Club. The Group's vision is to be the largest retail entity of its kind in the country, by acquiring activities, and launching or creating new partnerships with leading companies to provide comprehensive responses for the needs of Club 365 members.
Other Senior Executives
Chairman of the Board
VP, Planning, Coordination and Supervision
Legal Counsel and Corporate Secretary
CEO, Club 365 Ltd.
CEO, Hamashbir Department Stores Ltd.
CEO, New-Pharm Drugstores Ltd.
CEO, Office Depot Israel Ltd.
CEO, Aviation Links Ltd.
Haim Ben Simon
CEO, Cibus Business Meals Ltd.
CEO, 365 Technologies Ltd.
Line of Business
Holdings in the Retail and Loyalty Club Sectors
About the Company
Hamashbir La'Zarchan Ltd. (the old Hamashbir) was founded in 1947 as the Hamashbir La'Zarchan department store chain. In 2003, activities were acquired by the Shavit Group (2003) Ltd. The company's shares have been traded on the Tel Aviv Stock Exchange since its 2007 IPO. In early 2010, the Group underwent a structural reorganization and became a holding company, splitting off its department store retail activities into a new subsidiary. The new structure of the group is as follows:
Hamashbir Department Stores Ltd.
Hamashbir Department Stores operates Israel's largest chain of stores and is one of the country's leading trade companies. The chain has 39 branches located throughout Israel in malls and other central locations with a total commercial space of 100,000 sq.m.. During 2011, company revenue totaled NIS 1,323 million (including New-Pharm sales points) through the efforts of a skilled workforce of 2,000 employees and 2,100 sales promoters. The chain provides a full range of quality products in cosmetics, women's, men's and children's fashion, clothing, underwear, footwear, house ware, electronics and jewelry, and offers customers international brands, quality domestic produce and a shopping experience in a department store environment.
New-Pharm Drugstores Ltd.
New-Pharm is active in cosmetics, toiletries, nature and general pharmacy activities. The company has 73 branches covering more than 35,000 sq.m., including 57 sales points located throughout the country in the traditional drugstore format, 8 medical branches, and 8 "store in store" outlets in Hamashbir department stores. Founded in 1991, New-Pharm has 1,400 employees and 600 sales promoters. Revenue in 2011 totaled NIS 1,122.461 million (including revenue from sales points in Hamashbir stores). New-Pharm looks forward to further high rates of growth, and achieving nationwide deployment by opening new branches throughout Israel.
Office Depot Ltd.
Office Depot deals with the sale of technology products, office equipment and furniture for the office and home work environment. The company has 52 branches located in select Israeli shopping centers and malls as well as five Dyonon stores located at institutions of higher education throughout Israel. The company also operates a sales channel for the business sector that is managed via a giant order center and website for making online orders. The company has recently opened Office Depot House and a new logistics center in Modiin. This advanced center was built according to accepted global standards for leading logistics centers. Revenue in 2011 totaled NIS 602.599 million.
Club 365 Ltd.
Club 365 was founded in 2005. Club 365's principal asset is its Club 365 Loyalty Club membership database of 592,436 households and more than 1 million cardholders (some households have more than one loyalty club card). In addition, 175,000 members hold a card issued by the "Cibus" subsidiary. The Club 365 loyalty club is considered the leader in its field in Israel, and offers members a range of benefits year-round. The Group's business development is implemented by Club 365, and over the next two years the club will introduce activities in food chains, communications, finance and more. Club 365 also holds the following subsidiaries – Aviation Links, Cibus and Cost 365, as follows:
Cibus is Israel's leading company in the field of catering for organizations. Cibus has links with over 1,250 organizations with tens of thousands of employees, and agreements with over 3,000 restaurants and food outlets. The company's customer service network and leading edge clearing and computer systems enable it to provide catering services to organizations and their employees. Cibus also operates in the organizational welfare sector and offers many benefits in a range of businesses.
Aviation Links Ltd.
Aviation Links was founded in 1984, with its shares publicly traded since 1993. Aviation Links is a wholesaler, organizing incoming and outgoing charter flights in the package tours and leisure market, and provides ground services and related tourism services to outgoing travelers from Israel flying to dozens of destinations. Through its internal tourism department, the company provides tourism and leisure services throughout Israel, and flight and related services to the business sector. Aviation Links' revenue in 2011 totaled NIS 509.729 million.
In December 2011, the Group, together with Club 365, signed an agreement in principle with CAL – Israel Credit Cards, for establishment of a joint customer loyalty club and the launch of a non-bank credit card to be known as CAL 365. Activity was launched in March 2012. Use of the joint credit card entitles a Club 365 member to permanent and variable discounts and benefits at chains, which are part of Collection 365, as well as at other businesses, services and credit products, a credit card platform, a cash-back program and unique special offers and discounts tailored to customers' buying habits.
A nationwide food chain with 30 branches. The first stores are to be opened to the public by the end of 2012. The branches will be of average size of 2,500 sq.m., gross. The business model of this food chain is based on a stable and loyal customer base and in accordance with this model; the chain will not focus on specific deals, but rather will strive to offer its customers low prices on all products throughout the year, high quality and professional service.
Hamashbir Group will continue expanding into new and synergetic business sectors, while taking advantage of business opportunities, including developing the Club 365 loyalty club and commercial development in various areas such as finance, Internet, and business cooperation such as with Sonol, Tzomet Sfarim and other sectors as detailed in the chart below.
ATTORNEYS Goldfarb, Seligman & Co. ACCOUNTANTS Deloitte Brightman Almagor Zohar
ADDRESS 103 Hashmonaim St., Tel Aviv TEL 972-3-6247979 FAX 972-3-6244336 E-MAIL email@example.com WEBSITE www.mashbir.co.il